- In general, men tend to address their health reactively rather than proactively – often resulting in premature death or conditions being more advanced when discovered and hence more complex to conquer.
- It is better to build a fence at the top of the cliff, than to run an ambulance service at the base.
- Men, in general, have somewhat of a stigma around discussing their health with others. This can be a contributing factor to delayed diagnosis/intervention/treatment.
- As men become more aware of their inner world (emotions/feelings etc) they more readily have conversations about issues like their health, and the better partners/fathers/mates/civilians etc they become.
- Too many men are dying from NOT addressing their health challenges early enough.
- We want men to live longer and better lives – for EVERYONE’S sake!