The Reasons

  • In general, men tend to neglect addressing health issues until they become.
  • The earlier health issues are addressed the better the chance of recovery.
  • It is better to build a fence at the top of the cliff, than to run an ambulance service at the base.
  • As men become more aware of their inner world (emotions/feelings etc) the better partners/fathers/mates/civilians they become.
  • Men are dying from NOT addressing their health challenges early enough.
  • We want men to live longer and better lives!

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